Monday, 1 February 2010

Tactics to Triumph! (in 2010 and beyond!)

Marketing and Training tend to be the two first targets for cut backs when things get tough. I cannot believe how many business people subscribe to such a narrow view! I have always said that 'recession' presents opportunities for businesses to survive and thrive and emerge in a much stronger position especially as competition flounders. And a lot of floundering occurs because false economies are made. Training in core skills needs to be refreshed on a regular basis because otherwise, people fall back into bad habits. Where the workforce has been reduced, remaining staff are required to take on more responsibilities - they need to be trained to do this - at the very least, they need to be given the confidence that they are capable of doing what is asked of them. You cannot just assume that a receptionist/telephonist can suddenly take on a tele-sales role. Speaking of sales, does anyone ever stop to consider the enormous range of 'selling' that falls under this umbrella? Do people understand the differences between 'selling' and 'negotiating'? Do people understand the type of person they are and therefore how they naturally react to people? Do they recognise the different types of people out there and therefore the best and worst ways of connecting with them in a meaningful and ultimately successful way? Do you understand the importance of this and the ways in which simple psychometric analysis can revolutionise sales and negotiating techniques?

Core business skills are crucial but they need to be revised, updated and given a twenty first century twist which is to get people's minds tuned into really making things work. What is the point in giving someone the tools to enable them to manage their work and their time more effectively if their mindset isn't prepared to follow through?

Tactics to Triumph! is about working with business to position them ahead of their competition. It is about structuring a programme of training and coaching that is specifically designed to meet the needs of each individual business. Contact me for more information - I don't just talk the talk - I have walked the walk for many years. This is REAL training and coaching for the REAL world - YOUR WORLD!

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